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brand guideline

Congratulations on your new logo and website! Thank you for trusting me with conceptualizing your company’s identity. I’m just as excited for you to put this out into the world as you are.

Logo - Ana Silva - Full

prepared by ana silva designs


Birth Partnership Midwives (BPM) was founded in 1996. And provide evidence-based, compassionate, family-centred care to birthing families.

As the designer, I worked closely with Chelsea Miklos to update the current logo without losing the essence of BPM, which is primarily focused on the tree itself, and has been central to the organization since its inception. After the logo, the website became another visual element of BPM's clinic and by extension, the midwives, and required an overhaul from its previous website host.